The Nutrition Coach Blog London Nutritionist The Nutrition Coach offers advice on healthy living, nutrition and diet issues such as IBS, bloating, gluten intolerance and more.

Time to boost your vitamin D levels

March 1, 2010

With the clocks going forward on 28th March, we can officially say good bye to the winter blues and look forward to the start of British Summer Time.  Getting outside and making the most of the extra hour of daylight is a wonderful way to top-up your vitamin D levels, which are likely to have fallen during the dark winter months.  Vitamin D is essential for good health and is particularly important for healthy bones, heart and a strong immune system.  To give your vitamin D levels a boost:

  • Spend at least 20 minutes outside every day with your forearms, hands and face exposed to the daylight;
  • Eat oily fish three times per week and experiment with different varieties including anchovies, sardines, mackerel, herring and salmon.  Tuna is also a good oily fish, but limit consumption to once per week as there is a risk of high levels of pollutants such as mercury.

To help you spring clean your diet and get your health back on track, contact us or book an appointment at one of our London clinics.

Julia

How to Sell a Service

March 1, 2010

Is it different from selling a product? YES!

How important is it that your services are easy to sell? Wouldn’t it be even better if they were easy to buy?

Why is selling a service so different from selling a product? In some ways, the principles should be the same. The objective is to get the prospect to agree that the way to solve their problem is to use your product or service.

  • The element of trust: It’s never possible to know exactly what will be received until the service has been given
  • The sales person as part of the service: The product sales person can never be part of his or her product. The product has its own dimensions and specifications which are self contained and unique. But a sales person selling a service is often part of the ‘package’ – especially if it is you, selling your own service.
  • A service can’t be stored: You can’t make it in advance and stock it for selling later. And each time you deliver a service, it’s going to be slightly different.

So, how can you make the process of selling a service that much more effective? Here are a few quick ideas for you to experiment with, adapt and adopt

1. Make the Intangible Tangible: Services are intangible–you can’t see them, touch them, take them out of the box or demonstrate them. Yet this is exactly what you need to do to make them easier for your customers to buy them. So how do you accomplish this?

The answer is to “productize” your service. Make it tangible. Think like a product manager. Here are four different techniques you can use to package your service to act more like a product:

  • Turn your service into a product.
  • Package your different service levels.
  • Combine your services and create a new offering.
  • Package your process.

Each of these techniques will help you create a distinct (tangible) advantage over other service providers and make your services easier to buy.

2. Use testimonials: These can be concrete evidence that your service has worked for other people. And if your existing satisfied customers don’t volunteer testimonials, ask for them. You’ll seldom get a refusal.

3. Make your service offering  different: Product manufacturers try to make their products different from their competitors. It’s even more important to show how your service offers something different. And make sure that the differences are ones which are important to the prospect.

4. Don’t sell your time: If you are selling a time-based service, try not to sell it on the basis of so many hours worked. Sell it on so much per solution or project. This way, you remove the fear barrier that you might be trying to spin the project out  and you’ll be offering a firm outcome for a fixed price.

What all these techniques have in common is the opportunity for you to present all the value you deliver. Often, we make assumptions that our customers understand everything we do for them. But this just isn’t the case: You need to pull out every piece of value you provide over the course of a project and present that to the client in order for them to completely understand what a terrific job you’re doing for them.

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Hormones and Metabolic Balance Diet Programme

February 25, 2010

Why is it sometimes so difficult to lose weight?  You think you’re eating all the right foods, you are exercising and generally restricting your calorie intake.  Instead of losing weight you continue to have the spare tyre despite your best efforts.

If this describes you, please get in touch to book in for your free consultation to find out more about the Metabolic Balance diet programme.  It is a programme that addresses your unique underlying metabolism and nutrient balance to help shift your metabolic gear from weight gain to weight loss.

If weight loss was as easy as counting your calories, very few us would be struggling with it!  Instead, there are a huge number of different hormones that can affect how we metabolise and utilise the energy from food.  For women especially, the range of different hormones can make weight loss more difficult.

The Metabolic Balance diet programme is a tailor-made nutrition programme that addresses the unique issues affecting your metabolism.  You will learn to eat in a way that helps you not only lose weight, but also helps you to keep it off.  I know many diets that can create rapid weight loss, but only few that create a major shift in your metabolism so that you are not likely to put the weight back on as soon as you finish the diet.

Do utilise the free initial consultation and come and have a chat with us about your requirements!

Food, emotions and eating disorders

February 22, 2010

Food and eating play a very important part in our lives.  They are not only essential for our health and wellbeing, but they also bring people together, with the sharing of food being central to social events, celebrations and ceremonies.  We therefore often associate different foods with different occasions and emotions, such as maybe associating homemade apple pie with the comfort of a family get-together for Sunday lunch. 

We all vary in the foods we like, how much we need to eat, and when we like to eat.  It is also normal for us to experiment with different eating habits, for example trying a vegetarian diet or maybe cutting out wheat for a period to see the effect on our health and how it makes us feel.  However, when food is used to help us cope with painful situations or feelings, then eating patterns can become damaging.  For example, food may be used to help someone cope during a time of feeling depressed, lonely, ashamed or as a way to control their environment and manage external pressures and expectations.  Whilst we can all relate to the idea of comfort eating and restrictive eating, for people with an eating disorder, thoughts of food, eating, weight and shape encompass every aspect of their life. 

Having an eating disorder is a lonely existence and is associated with many health problems.  There is no single cause as to why eating disorders develop, but they are associated with a combination of many factors, events, feelings and pressures which lead to the individual feeling unable to cope.  Controlling food intake therefore becomes a coping strategy, but as the disorder develops it takes control of the individual’s life.  The media often glamorises eating disorders with dramatic weight loss, size zero and speculation of ‘near anorexic’ celebrities making the front pages of glossy magazines.  The reality, however, is that anorexia nervosa, bulimia nervosa and other eating disorders are complex mental illnesses caused by psychological distress.  A person does not choose to develop an eating disorder, just like someone does not choose depression. 

1.6 million people in the UK are estimated to have an eating disorder, and anorexia has the highest mortality rate for any psychiatric condition.  People with eating disorders, but who do not have enough of the features common in anorexia or bulimia, are termed as having an Eating Disorder Not Otherwise Specified (EDNOS), and EDNOS make up the largest group of eating disorder sufferers.  Other eating disorders include binge eating disorder and compulsive overeating.  You cannot tell if someone has an eating disorder by their shape and size alone, as many are of normal weight – the real pain of an eating disorder is on the inside. 

Research shows that eating disorders are becoming more and more common.  It is therefore particularly important that people are aware of the facts about eating disorders and what help is available to them and their loved ones.  Today is the start of eating disorders awareness week and this is an opportunity to not only raise awareness, but is also a wonderful reminder that people do recover from eating disorders.  At The Nutrition Coach we work with those suffering with eating disorders to improve their relationship with food and to help them to find their way out of the cycles of disordered eating.  Taking the first steps to get help can be extremely difficult, but seeking help is the first step to recovery.  Food plays an important part in all our lives and we are here to help people develop a balanced, happy relationship with food, so that they can live life to the full.

Find out more about how we can help you and contact us to make an appointment for a consultation at one of our London nutrition clinics.

Julia

Metabolic Balance Diet Programme

February 18, 2010

New Year’s resolutions are often about weight loss, and we’ve certainly been busy booking clients in for the free consultations for the Metabolic Balance Diet Programme available at our London clinic.

Much of our food today is derived from refined carbohydrates and empty calories and typically, lacking in healthy proteins and essential fats depriving us from vital vitamins, minerals and fibre.

This kind of diet stimulates the production of too much insulin, our main metabolic hormone, resulting in negative consequences to our health, body and weight.

The Metabolic Balance diet programme has succeeded where many other weight loss programmes have not – it is a personalised, scientifically proven programme that addresses the underlying metabolic issues and helps you lose weight.

The best thing about the plan is that it teaches you how to eat well for the rest of your life.  Many diets encourage unusual eating patterns, or rely on meal replacements.  With the Metabolic Balance programme you’ll only eat real foods.  Throughout the programme you will work together with your coach to ensure that incorporating the new eating habits is easy and something you will be able to carry on with even after you’ve reached your target weight.

If you’d like to book a free initial consultation to find out more and to see if this programme could help you, do get in touch!

Boosting your immunity

February 17, 2010

Our immune system is constantly on alert fighting off bacteria, bugs and infections. If we are a bit run down, tired, or stressed, or if our diets are lacking in nutrients we can easily come down with a cold. With this cold weather, it can be harder to keep winter bugs at bay, and it can be difficult to bounce back particularly after a nasty bout of flu.

So how can we protect ourselves? Read on for our top immune boosting tips.

  1. Get your five a day. Fruit and vegetables contain antioxidants such as vitamin C and beta-carotene. These nutrients are vital for helping us fight off infections. Simple ways to boost your fruit and veg intake are to add fruit to your morning cereal or to Greek yoghurt for a healthy dessert. Have a bowl of soup and a salad at lunchtime, and roast, stir-fry or steam a wide range of vegetables and serve with your evening meal, or add lots of vegetables to warming winter dishes such as casseroles.
  2. Add onions and garlic to your cooking. Both have natural antiviral and antibiotic properties which make them great for warding off germs. If your social life allows, have onions and garlic raw whenever you can.
  3. Eat curry. Turmeric and coriander, both key spices used in curries, contain antioxidants. Ginger and cinnamon are wonderful warming herbs and have traditionally been used to help relieve colds, plus cinnamon has the added benefit of containing anti-bacterial properties. But before you reach for the takeaway menu, have a go at making your own curry – many takeaway curries are full of saturated fat and salt. Also consider other spiced dishes such as Moroccan, Turkish and Lebanese food.
  4. Reduce sugar and excess alcohol and caffeine as they deplete the body of nutrients and can depress the immune system.
  5. Drink green tea. Although green tea contains some caffeine, drunk in moderation it may help boost immunity as it is high in a group of potent antioxidants called flavonoids.
  6. Ditch white foods (e.g. white bread, pasta and rice), which have little nutritional value. Instead eat dense fibrous foods such as rye bread, brown rice and oats. These foods are packed full of nutrients including B vitamins and zinc which are vital for our immunity.

De-stress. Excess stress can lower our body’s immunity so take time out to relax and get away from it all. Curl up and read a good book, watch a funny film, or wrap up warm and get outside for a long calming walk in the countryside or by the coast.

Book in for a DIET MOT to see if you can make improvements in your diet and your health!

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